Beamr VISTA got a full feature in this week's Faultline Executive Interview.

Tommy Flanagan spoke with CPO Dani Megrelishvili, and wrote about what we're launching at NAB Show 2026, and why real human perception can now scale to fit every production pipeline - AI super resolution, compression, pipeline changes.

Highlights from the article:

In a market drunk on AI video upscaling and compression claims, how many companies have stopped to question whether any of this claimed quality improvement actually looks better to the human eye?

Every tweak, from codec switches (i.e. AV1 vs. HEVC), bitrate ladder changes, or super resolution models, introduces risk. Rollbacks can be costly for video service providers, and visual regressions can slip through unnoticed if teams rely purely on metrics. Vista is something of a final sanity check.

CPO Dani Megrelishvili

Beamr’s forthcoming NAB demo will use Vista to validate Nvidia’s RTX Video Super Resolution. According to Beamr, AI upscaling outperformed bicubic alternatives with 95% statistical confidence across 60 qualified viewers.

Studios, streamers, and codec vendors have long relied on “golden eyes” panels to validate quality. This traditional subjective testing is slow, expensive, and tightly controlled (calibrated displays, lighting conditions, lab environments). Beamr is telling customers it’s okay to trade some of that control for speed and accessibility.

Read the full article

Learn more:
Press release
Beamr VISTA page
Blog - Deliver Video Transformation With Confidence