Beamr won the TV Tech Best of Show Award at IBC 2025 for High-Efficiency, Cost-Effective Live 4K AI Quality Enhancement.

Beamr demonstrated Live 4K Super-Resolution Broadcasting with Video Optimization on NVIDIA Holoscan for Media, a real-time AI platform for live media. The demonstration was at IBC 2025, held in Amsterdam, the Netherlands from September 12-15, 2025.

Global sports and other live events generate a staggering volume of multi-camera video streams. While the source footage is often captured at a lower resolution, such as 720p, viewers demand a premium experience on their 4K devices and smart TVs. This gap between source quality and viewer expectations creates quality and user experience challenges.

The demonstration showcases a complete pipeline: NVIDIA RTX Video Super Resolution supported through Media Gateway Next reference container on Holoscan for Media upscales 720p content to 4K in real-time with AI quality enhancement, and then Beamr's Content-Adaptive Bitrate technology (CABR) optimizes the enhanced stream for efficient distribution. Beamr’s patented CABR analyzes each frame in real-time, for optimal compression that preserves visual quality while achieving up to 50% bitrate reduction.

“Broadcasters and streamers have long faced the dilemma of balancing premium quality with cost efficiency for live events,” said Beamr CEO, Sharon Carmel. “Our demonstration with NVIDIA Holoscan for Media, leveraging NVIDIA’s RTX PRO 6000 Blackwell Workstation, showcases how this challenge can be solved. The optimized, CDN-friendly and low latency 4K live broadcasting can transform live broadcasting for our partners’ customers and enhance the user experience of their viewers.”